“Inside Out 2” gave Disney a rare win on the box office battlefield.
The company, which oversees Pixar films, has suffered one megaflop after another in recent years. Now, its animated sequel could earn $100 million in its second weekend of release.
The Mouse House’s good times unofficially ended today, courtesy of James O’Keefe.
The provocateur unleashed his latest undercover operation, this time targeting Disney’s race-based hiring practices.
BREAKING: Senior Vice President at The Walt Disney Company details discriminatory hiring practices: “Nobody else is going to tell you this, but they’re not considering any white males for the job,” says Michael Giordano, a Vice President of Business affairs, “there’s no way we’re… pic.twitter.com/IMOsFOLKro
— James O’Keefe (@JamesOKeefeIII) June 20, 2024
The founder of O’Keefe Media Group (OMG) caught Disney Senior VP Michael Giordano on camera describing the company’s alleged DEI initiatives. That includes reportedly discriminating against white males and other potentially illegal practices.
“Nobody else is going to tell you this, but they’re not considering any white males for the job…there’s no way we’re hiring a white male.”
The executive, who unpublished his LinkedIn account after the story went viral, told the undercover reporter that one black candidate was turned down at Disney for not appearing sufficiently black.
Elon Musk shared the clip with his 188M followers.
There’s much more in the clip, but for those who follow Film Threat and/or conservative activist Christopher Rufo, the information isn’t technically new.
Film Threat, founded in the 1980s by Chris Gore, has been chronicling Disney’s DEI agenda and its punitive impact on its content via The D-Files. The Alan Ng-led series lets former and current Disney employees spill internal secrets about the company, from how it essentially chased away some veteran animators to its diversity-at-all-costs plan.
Pre-“Inside Out 2,” the results have been calamitous to Disney’s bottom line. Films like “Lightyear,” seemingly a sure-fire Disney hit, failed.
The term, “Pale and Male is Stale” became an unofficial catchphrase behind the scenes, according to Film Threat.
Independent news sites like ThatParkPlace.com also have tracked Disney’s actions in this arena. YouTube standouts like Nerdrotic and The Critical Drinker track the company’s woke transformation, gaining millions of views.
Rufo added his contribution to the efforts.
Disney: DEI or Bust
The conservative activist, a one-man wrecking crew targeting DEI policies, uncovered secret Disney footage that showed company employees bragging about its Culture War mission.
Latoya Raveneau, an executive producer for Disney Television Animation, said that company showrunners were “super welcoming . . . to my not-at-all-secret gay agenda.”
Consumers can agree or disagree with Raveneau’s approach, but it’s newsworthy.
RELATED: EX-DISNEY ANIMATOR: STOP PUTTING THE MESSAGE FIRST
These reports all hail from outside traditional media circles. This isn’t the handiwork of The Hollywood Reporter, Variety, Deadline.com or other well-heeled platforms. They’ve mostly ignored these investigations despite larger resources and skilled investigative teams.
The heavy lifting came without corporate backers or broadcast media largesse. The reports speak truth to power about one of the country’s most influential companies.
The Disney brand has been part of western culture for decades. The studio’s films represent a significant portion of what audiences see at any given theater.
Will traditional media cover what OMG exposed? What about a promised second round of Disney revelations? Or will journalists spend more time blasting the investigation as a “cheap fake” rather than ask Disney some tough but fair questions about its hiring practices?
We likely know the answers to those questions. The only item left? How many more independent investigations are underway now?
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