If you were casually grabbing a $20 smoothie at Erewhon Culver City and suddenly looked up to see Jhené Aiko standing there… just know jealousy is a very real emotion right now.
The seven-time Grammy-nominated singer pulled up in person yesterday to surprise fans and celebrate the launch of her brand-new Erewhon collaboration, the Westside Whimsy smoothie, now available for a limited time at Erewhon Tonic Bars across California.
Because of course Jhené wouldn’t just drop a smoothie. She made it a whole moment.
And in true Jhené fashion, it’s not just about vibes and aesthetics. The launch also supports @rorytotherescue, a Los Angeles-based nonprofit dedicated to rescuing, rehabilitating, and re-homing kittens in need. So yes, your overpriced smoothie is also saving cats. Balance.
Jhené Literally Made This in Her Kitchen
What makes this collab extra on-brandd is that Westside Whimsy was personally developed by Jhené in her home kitchen in Los Angeles. Not some random lab. Not a focus group. Her actual kitchen.
The smoothie is described as a creamy, vibrant blend with subtle floral notes, designed to give a more elevated, mindful experience. Basically, it’s supposed to taste like peace, healing, and being emotionally regulated.
The ingredients list reads like something you’d find in a luxury wellness spell:
Fruits & natural sweetness
• Organic pineapple
• Organic banana
• Organic dates
• Organic honey
• Fruitist organic blueberries
Colorful botanicals
• Organic pitaya
• Organic blue spirulina
• Organic butterfly pea flower tea
Creamy base
• Organic coconut cream
• Organic dairy-free coconut soft serve
• MALK organic coconut milk
Functional additions
• Organic ashwagandha
• Eidon electrolytes
• Four Sigmatic protein blend
Finishing touches
• Organic lemon juice
• Organic lavender water
So basically: fruit, flowers, mushrooms, electrolytes, and emotional support.
Erewhon’s Celebrity Smoothie Era Continue
At this point, Erewhon is basically the Met Gala of smoothies. If you’re a celebrity and you haven’t had a $20 drink named after you, are you even famous?
Erewhon has become a staple in LA wellness culture, known for their celebrity smoothie collaborations with influential artists, tastemakers, and wellness leaders. From Hailey Bieber to Kourtney Kardashian to now Jhené Aiko, the brand has turned smoothies into full-blown cultural moments.
With Westside Whimsy, the collab feels especially on-brand. It blends Jhené’s personal approach to nourishment and spirituality with Erewhon’s signature “elevated functional nutrition” aesthetic. In other words, it’s very much giving healing girl summer.
How Much Is It?
Now for the part that hurts.
Westside Whimsy is available for $21.00 at Erewhon locations across California.
Yes, twenty-one American dollars.
But to be fair, it’s organic, celebrity-approved, kitten-supporting, adaptogenic, lavender-infused, spiritually aligned, and probably fixes your aura.
So really, can you even put a price on inner peace?