Call it the “Lady Ghostbusters” effect.
The Legacy Media and the Left, but we repeat ourselves, went to war on behalf of the 2016 pop culture reboot.
Why?
Director Paul Feig replaced the franchise’s all-male heroes with women. That helped trigger the dawn of the woke era and told journalists to defend the film, sight unseen.
Proof? The Washington Post told us we were sexist for disliking the film’s first, awful trailer. That was just part of the media manipulation behind the film.
We’re seeing a lesser version of that playing out on behalf of “Supergirl.”
The new movie debuted in theaters this weekend to a terrible $40 million opening haul stateside. That’s super low for a Lycra-clad character. Here’s how it compares to recent fare in this genre:
- “Black Adam” – $67 million
- “Captain America: Brave New World” – $88 million
- “The Fantastic Four: First Steps” – $117 million
- “Birds of Prey” – $33 million
- “The Marvels” – $46 million
- “Shazam: Fury of the Gods” – $30 million
That’s terrible news for James Gunn, trying to re-establish DC as a movie franchise of consequence.
Look closer.
For all the girl-power energy behind the film, mostly concocted by the team’s stars and Legacy Media outlets, the movie couldn’t draw the one demographic it craved.
Women.
The Bulwark’s Sonny Bunch noted that inconvenient truth on Elon Musk’s X.
One of the things worth noting about SUPERGIRL is that the opening weekend audience was *59 percent* male. It’s not just that no one was interested in this, it’s that women specifically were not interested in this. pic.twitter.com/XZcSyoNq9Y
— Sonny Bunch (@SonnyBunch) June 28, 2026
Bunch followed it up with two important notes:
This is not new or unique (I believe CAPTAIN MARVEL’s audience was also something like 60% male) but the male-heavy nature of the audiences for these movies is probably something to think about when green lighting them/developing their stories!
Plus, he recalled that 2017’s “Wonder Woman,” a massive hit, drew more women than men to theaters. (And it didn’t trigger, or require, a woke defense at the time)
Hmmm.
Women love going to the movies, of course, Just look at the box office haul for this year’s “The Devil Wears Prada 2.” “Barbie” became one of the biggest hits in years, and that wasn’t drawing male viewers like flies.
Allegedly neutral media outlets shouldn’t go to bat for a film based on any woke advantages or angles. Nor should they attack audiences for having the “wrong” takes on a film.
More importantly?
Hollywood might reconsider making sulky, drunken Gen Z types the stars of movies. It might not be catnip for the demographic they’re so eager to court.
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