Sydney Sweeney just gained herself a new fan and it’s Donald Trump.
The president publicly praised the Euphoria actress amid ongoing backlash surrounding her new American Eagle jeans campaign. And what sparked his support? Word on the street is Sweeney’s a registered Republican…
In case you missed the latest round of internet outrage, Sweeney’s American Eagle ad… which proudly declares she “has great jeans”… has drawn heat for allegedly playing on the phrase “good genes.” Many critics are calling it racially insensitive, with some arguing the message subtly glorifies whiteness. But American Eagle said that wasn’t the case. The brand said in a statement that the campaign is strictly about “jeans,” not eugenics.
Trump Goes All In: “If Sydney Sweeney Is a Republican, I Think Her Ad Is Fantastic”
Reacting to the drama, Trump said Sunday.
“She’s a registered Republican?” he asked during a recent interview. “Oh, now I love her ad. Is that right? You’d be surprised at how many people are Republicans. That’s one I wouldn’t have known, but I’m glad you told me that. If Sydney Sweeney is a registered Republican, I think her ad is fantastic.”
Trump doubled down the next day on Truth Social, writing:
“Sydney Sweeney, a registered Republican, has the HOTTEST ad out there. Go get ‘em, Sydney.”
Of course, Trump’s comments come at a time when Sweeney is catching smoke from all angles online. Some people claim the “great jeans” tagline is more than a quirky pun—it’s a dangerous nod to genetic superiority. Others argue the ad is harmless and just another edgy fashion campaign.
So Why Are People Mad About Sydney Sweeney’s American Eagle Ad?
Let’s break it down.
The phrase “great jeans” is seen by critics as a thinly veiled double entendre for “good genes,” which historically has been used to promote white supremacist ideology. Some folks say the campaign leans too heavily into those undertones, especially with Sweeney—who’s white—being the face of it.
On the flip side, American Eagle is standing on business. The brand insists there was zero racist intent behind the campaign and that it’s all about denim. Bloomberg reports the company saw a stock surge when the campaign initially launched, suggesting public controversy isn’t hurting business one bit.
Still, that hasn’t stopped people from flooding Sweeney’s comment section with criticism and think pieces.
What Has Sydney Sweeney Said About the Backlash?
So far? Crickets.
Sydney Sweeney hasn’t addressed the backlash publicly, but that hasn’t stopped the internet from doing what it does best—dragging her across every platform possible. Some fans are defending her, while others are calling on American Eagle to pull the campaign altogether.
This ain’t the first time Sweeney’s been caught in the middle of political controversy. Back in 2022, she faced criticism for attending a family member’s birthday party that featured MAGA-style attire and “Back the Blue” apparel.
Socialites, What Do Y’all Think?
Is this campaign really that deep, or is social media doing too much again? Should Sydney speak up? And does Trump’s endorsement help or hurt her?
Sound off in the comments below—we wanna know what you think about Sydney Sweeney, American Eagle, and the denim drama taking over the timeline.